Advertising With 97.1 The Fan

97.1 The FanAt 97.1 The Fan, we offer full-service assistance to every client of our station. We'll walk away without your order if we're not convinced we can help you achieve your objectives. Over time, as we earn opportunities to build your trust, you'll discover that the people of 97.1 The Fan will be counted among your most valuable business allies.

The advertisers who consistently get the best results using our services call on us early in the process and let us in on the big picture. They are open, forthcoming, and candid with us about their challenges, concerns, frustrations, and opportunities. They provide us with broad access to their people, their operations, and their data. They know our goal is to work side by side with them to generate ideas and implement solutions.

We won't ask for your business unless we can help improve it.

Call it a mission statement if you like, but you'll soon recognize it as an action statement. Our goal is to help you solve some of the most important challenges your business faces. Equalizing customer flow across your entire week, sell-in and sell-through, building store traffic, and increasing your collection of qualified leads. Whether we're helping you maximize a competitive advantage or mitigate a perceived disadvantage, we're here to help you capitalize on the fluid changes in the marketplace and tune in to the needs and preferences of your customers and prospects.

Our communication with you doesn't end when the advertising sale has been made. We want to build a relationship between your business and ours. Any sale along the way is merely an incremental part of growing our partnership. It's one of the reasons why after each campaign has concluded, we'll want to schedule another important meeting with you: to discuss your Return On Investment. Because we've discussed your expectations in advance, this gives us an opportunity evaluate whether a campaign or promotion has achieved the level of success you desired. It allows us to repeat and build upon the good things, and to correct or avoid the things that didn't work so well. This process helps both of us discover ways of making the next campaign even better.