Dispatch Media Group Marketing Blog

Columbus Dispatch captures audience information, ad revenue

Posted by Joseph Rolfe on Thu, Apr 09, 2015

Here is a great article written by the Dispatch Media Group's Marketing & Research Director, Nikhil Hunshikatti on how the Columbus Dispatch found an opportunity to harness the endless amounts of data to drive revenue, tailor content, remain competitive, and more strategically appeal to advertisers and our news consumers.

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Tags: Advertising Tips, Marketing, Big Data, technology

Utilizing Digital & Social Media, and Measuring Return on Investment

Posted by Jarrod Miller on Thu, Jun 12, 2014

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Tags: Advertising, Advertising Tips, Marketing, Marketing Plan

Building an Effective Marketing Communication Plan

Posted by Jarrod Miller on Tue, May 06, 2014

There is more to success than having a great product or service – if no one has heard of your company, you are not likely to generate leads and sales. In the emerging market of easy access to information, it is imperative that managers and businesses utilize tools to market their goods and services effectively. Otherwise, consumers and competitors will leave you in the dust.

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Tags: Advertising, Branding

Newspaper to News Media Company: Our Transition

Posted by Jarrod Miller on Fri, May 02, 2014

We at The Columbus Dispatch are shaking things up. In the last few years, our 142-year-old media company has revamped our product, our brand, and our relationship to both consumers and advertisers. While some changes are obvious, others are more subtle. Regardless, the transition has resulted in tangible gains for The Dispatch. The best part is that any news company willing to make important changes can benefit from the transition.

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Tags: Columbus Dispatch

Building a Marketing Communication Plan

Posted by Jarrod Miller on Thu, Apr 17, 2014

Getting started with a marketing communication plan can be intimidating. With so many platforms, it can be hard to tell which media will best reach your target audience. Let Dispatch Media Group assist you in this process by downloading our Top 6 Strategies to Build Your Marketing Communication Plan.

In it, you’ll find best practices which can be easily implemented in a variety of business models. In addition to learning the six strategies, Dispatch Media Group has included practical examples and real-world applications to further guide you. These steps are laid out simply, effectively, and will translate well to your business.

Our Top 6 Strategies will help you understand your target buyer, create and distribute meaningful content, build presence through frequency, develop multi-touch campaigns, and learn to analyze the effectiveness of your advertising.

By incorporating the Top 6 Strategies, business owners will better understand their clientele, be able to market valuable content effectively through multiple media platforms, and evaluate their return on investment. Dispatch Media Group is confident that these strategies will build lasting customer relationships and improve your bottom line. So download it now and start learning how to build a marketing communication plan for you business.
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Tags: Advertising, Newspaper, Search Engine Optimization, Blogging

Do not reach THE market, but reach YOUR market

Posted by Rae Lemley on Mon, Jan 20, 2014

In today’s market, you cannot fully understand your target market until you understand your own company. Raven, an online marketing service provider, published a great article detailing the value of breaking down your marketing efforts into individual segments, with each segment representing a different group of customers with similar backgrounds, needs and values. The consequence of such an endeavor is a campaign with better focus that is more engaging to your target audience.

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Tags: Advertising, Social Media, Online Advertising, Columbus Dispatch, Newspaper Advertising

Is Your Advertising Effective?

Posted by John Paterson on Fri, Nov 01, 2013

It seems even the best have difficulty in knowing if there advertising is working or not. Measuring ad-recall is an immensely challenging process, especially in more traditional mediums such as print or magazines.

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Tags: Advertising, Newspaper, Campaign Tracking, Marketing

Customer Data = Advertising Power

Posted by Jarrod Miller on Tue, Sep 03, 2013

Everybody has heard the saying “knowledge is power.” For business owner’s knowledge often comes from data, thus “data is power.” The more data your small business has the better, right? How many widgets sold last month and how many are in inventory? What is the profit margin on each widget sold? What were total sales yesterday, or last week? These are questions that business owners can answer quickly, and they are all derived from data.

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Tags: Advertising, Increasing Sales, Small Business, Email Marketing

3 Trends in Education To Consider When Marketing

Posted by Rae Lemley on Thu, Aug 29, 2013

The world of education is facing a blitz of forces changing the way we’ve always done things.  Technologies like massive online open campuses and mobile devices are disrupting institutional organization. Blended learning and the need for equal access to college credit opportunities for high school students are forcing educational institutions to make the decision to resist change or get ahead of it.  Read on for what I think are the top three current trends in education.

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Tags: Advertising, Marketing, Higher Education

Build Your Small Business Through Blogging

Posted by Jarrod Miller on Fri, Aug 09, 2013

Blogging is not just designed for mothers to chronicle their toddler's latest adventures or a “Star Trek” fan to break down which version of Captain James T. Kirk is superior. Few marketing tools match the power of blogs for growing small businesses.

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Tags: Marketing, Blogging, Small Business

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