Dispatch Media Group Seminars

Dispatch Media Group knows that providing effective multi-media marketing solutions for our clients is not enough. Being full marketing partners is our goal. We feel that partnership includes us providing compelling seminars for local business decision makers like you.

We regularly update and/or add to this list so please come back often to see what's new or enter your contact information in the form on the right and we will send you an invitation to our next event automatically when scheduling begins.

2014 digital/DMG Small Business Seminars

For more information visit our digital/DMG Small Business pages.

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Affordable Care Act:

The Affordable Care Act takes effect Jan. 1, 2015. Is your business prepared for the changes?

Our Panelists Were:

  • Why you need to be thinking about mobile now 
  • Hot trends in mobile advertising 
  • How to best utilize mobile in your marketing mix 
  • Examples of Effective Mobile Advertising

Making Money With Digital Media

Discussed how local merchants are using a variety of digital marketing strategies to generate more business. We’ll cover best practices for Social, Mobile, Display and Video Marketing, plus actionable tips for generating more business today from Digital Media. In addition, all attendees will receive a no-obligation Online Visibility and Reputation Audit Report for your business!

May 22, May 23, Aug 7, Aug 8, 2013

 

The Local Digital Advertising Market - Three Perspectives
Wednesday, November 14, 2012

Digital/DMG brought together three different perspectives on the local digital advertising marketplace. A lively group of local professionals joined us for our panel discussion, and also to learn more about digital/DMG and what we have to offer. Breakfast was served and prizes were awarded to a few lucky winners.

Speakers: Pat Scott - Chief Digital Officer at Nationwide Insurance, Katie Risch -
Vice President - Publisher & Affiliate Partnerships at Centro Media Logistics, Bob LeBoeuf -
General Manger at Dispatch Digital



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Mobile Frontiers - May 30th, 2012

Speakers: Bill Caudill – Senior Digital Advertising Manager – Yahoo! and Anne Marie Begley - Vice President of New Media Sales, LSN Inc.

During this session attendees learned:

  • Who is this mobile audience
  • What are they doing on their smart / mobile devices
  • How engaged are they with mobile advertising
  • What your mobile advertising message should be
  • What are mobile marketing best practices

View The Presentations

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Mobile Recruiting - The Untapped Talented Engagement Channel - April 18, 2012

Speaker - Michael Marlatt - The Founder and CEO of mRecruitingcamp, North America’s 1st mobile conference for the HR & Recruitment industry.

During this session, attendees learned:

  • The Evolution of The 7th Mass Medium
  • 5 Mobile Myths vs. Realities
  • 6 Workforce Trends Impacting the Need for Mobile
  • Case Studies: Who’s Doing Mobile Recruiting?
  • Top 5 Tips For Taking Your Company Mobile

View The Presentation

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Two ROIs of Social Media - Return on Investment Vs. Risk of Ignoring

Speakers - Debra Jasper & Betsy Hubbard
You've heard all the buzz about the importance of using Facebook, Twitter or other social media to build client relationships. But really, what do you get for investing all those resources? And just how much is social media buzz worth anyway? We'll discuss the pay off for engaging in smart social media strategies, and also illustrate the "other ROI”—the risk of ignoring and the costs of missing out.

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Social 3.0 - Implementing Social Media in Recruiting (seminar video)

Speaker - Charles Purdy - Senior Editor, Monster.com
Topics Covered:

  • The most important new realities amidst all the hype on “social recruiting”
  • How to apply a “social checklist” to your recruiting strategy 
  • New tools and resources for staying sane while staying on top of a fast-changing field

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Generational Marketing - Meeting The Marketing Challenges of a Multi-Generation Audience

Maryann Baldwin, Vice President of Magid Media Futures
Topics Covered:

  • The unique characteristics of the three distinct consumer generations
  • Insights into each generation’s media habits and expectations for advertising and marketing
  • Tips on how to leverage your media mix and creative messaging to optimize your impact, by generation

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Mobile Advertising

Speaker - Anne Marie Begley - Vice President of New Media Sales, LSN Inc.
Topics Covered:

  • Why you need to be thinking about mobile now 
  • Hot trends in mobile advertising 
  • How to best utilize mobile in your marketing mix 
  • Examples of Effective Mobile Advertising

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The Power of Rich Media

Speakers - Jon Herron & Larry McDaniel, GARI Media
Topics Covered:
What rich media is, why it is essential to your company’s growth, the ability to drive purchase intent, increase brand favorability, drive brand awareness, achieve branding goals, and more.